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PROJECT OVERVIEW

Sweet Cheeks Brand Kit

For this freelance project, I created a brand kit for a home bakery, Sweet Cheeks Cookie Co. I designed custom logos, three branded print pieces, and compiled a brand guide for the client. I designed in Adobe Illustrator and InDesign, and presented my work in Canva.

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Understanding
the Business

First, I met with the client virtually to understand her business and design needs. She needed a complete brand kit, as well as a Thank You Card, Promo Card, and Freezing Instructions to create a cohesive look for her business. We negotiated a project contract and got to work!

Reviewing the Client's Vision

My client came to me with a vision for her brand. She was inspired by the retro Barbie logo from her childhood, and had sketched out a logo idea. Her inspiration was a great starting point for the first logo design.

RetroBarbieLogo1
KaylaNicoleDesignInspo1
ClientLogoSketch
Sweet Cheeks text repeated three times, each becoming more and more stylized in a custom retro font.
Version One of the Sweet Cheeks Cookie Co. Logo Design, in Black and White and Brown Color.

Logo Design
Version One

For the first logo, I recreated the client's sketch. I found a retro-inspired font and customized it to create the lettering. I created a heart icon and created several variations of the logo. I put together Canva slides to present my work, and sent the designs to the client for review.

Revisiting the Inspiration

After receiving the first version of the logo, the client communicated she wanted a more brightly colored, groovy look. We revisited inspiration of other branding she liked, and I started from scratch to create logo design version two. 

The current hot pink Barbie Logo
Pink and orange business cards that read: Not Just Nails in a curvy retro font
Pink and red retro logo that reads: Sugar Hippie, with two circular logo designs below.
Sweet Cheeks text repeated four times, each becoming more stylized in a new custom retro font.
Version two of the Sweet Cheeks Cookie Co. logo design in black, with a second slanted logo design below.

Logo Design
Version Two

With a clarified vision, I designed logo version two. I created new custom lettering from a more "groovy" font, added a thick drop shadow, and tilted the design to mimic the retro Barbie logo. This version was more in line with the client's inspiration, so we moved forward with this direction for the brand.

Fine-tuning the
Logo Design

The logo design went through many rounds of edits before we landed on the final design. Selecting the right brand colors proved to be a particular challenge, but I was dedicated to making the client's vision come to life.

5 different versions of the Sweet Cheeks Cookie Co. Logo with different curly accents
4 versions of the Sweet Cheeks Cookie Co. Logo with different letters filled in with black.
6 versions of the Sweet Cheeks Cookie Co. Logos in pink and tan, with different types of outlines an
A color chart of many Sweet Cheeks Cookie Co. Logos in pinks, yellows, and oranges.

Designing the 
Print Pieces

I designed three branded print pieces, a Thank You Card, Promo Card, and Freezing Instructions for her packaging. It was a fun challenge to figure out the sizing of the cards while maintaining legibility. The designs went through a few rounds of edits while the client and I finalized the branding details.

Pink and Tan Sweet Cheeks Cookie Co. Thank You Card Front Design
White and Tan Sweet Cheeks Cookie Co. Thank You Card Back Design
Pink and Tan Round Cookie Promo Card Front
Pink and Tan Round Cookie Promo Card Back
Tan and white Sweet Cheeks Cookie Co. freezing instructions design

Compiling the
Brand Guide

After many revisions, we landed on the final logo versions, brand colors, fonts, and print designs. I refined and organized all of the designs, and compiled a online folder for easy client hand-off. As a final product, I designed a brand guide in InDesign to clearly communicate the new Sweet Cheeks branding.

The Final Product

The final branding suits the client's personality and business well. I love the bright colors and fun design! I'm happy to have completed a freelance branding project and I enjoyed creating a new, cohesive look to help grow her business.

Final peach and orange Sweet Cheeks Cookie Co. slanted logo on white background with colorful sprink
2 horizontal versions of the final peach and orange Sweet Cheeks Cookie Co. slanted logos on pink ba
Thank You Card Designs Front and Back on a Peach Background
White and Yellow Round Cookie Promo Card Front and Back on orange background
4 small round logo sticker designs on a pink background
Freezing instructions card design on a yellow background
Peach cooking apron with white Sweet Cheeks Cookie Co. Logo on the chest.

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